MEDIA BUYER — INDEPENDENT
BASED IN EGYPT

I scale brands
on paid ads.
Not opinions. Numbers.

Hi — I'm Hassan. I run profitable paid-ads campaigns on Meta and TikTok for e-commerce brands and service providers. No fluff dashboards, no agency layers. Just one operator, your ad account, and a plan to make it print.
Taking clients right now Book a call before the remaining slots fill.
100k+
EGP ad spend managed
8x
Avg. account ROAS
4
Brands scaled
Meta AdsTikTok AdsCreative TestingScaling StrategiesCROE-Commerce Meta AdsTikTok AdsCreative TestingScaling StrategiesCROE-Commerce

One goal.
Real growth.

For the past 8 months, I've been focused on helping e-commerce brands improve their performance through Meta ads, creative testing, scaling strategies, and Shopify store builds.

From building clean Shopify stores to testing creatives and analyzing metrics, I focus on creating the setup brands need to sell — not just look good on reports.

No overcomplicated systems. No wasted ad spend. Just data-driven strategies and conversion-ready stores focused on growth.

Stack & specialties

  • Primary Meta Ads
  • Secondary TikTok
  • Stores Shopify Builds
  • Tracking GA4 / Pixel
  • Industry E-Commerce, Services
  • Experience 8 months
  • Languages EN / AR

Built for brands
ready to move.

01

Shopify brands

You have products, a store, and you need paid ads, tracking, creative testing, and scaling decisions handled properly.

02

Service businesses

You sell a clear service and want qualified WhatsApp conversations, booked calls, or leads from Meta and TikTok campaigns.

03

Offer-ready founders

Your offer, pricing, and fulfillment are ready. Now you need a serious system to turn attention into customers.

04

Full launch clients

You want the whole setup together: Shopify store, ad creatives, tracking, campaign launch, and optimization.

If this sounds like your business, apply before the current client slots fill.

Apply for a growth call

Pick the
scope you need.

Tier 01
Audit & Action Plan
EGP5,000
One-time fee
  • Full audit of your current ad accounts (Meta, TikTok)
  • Creative + funnel + tracking review
  • Written 20+ page action plan
  • 60-min strategy call to walk through findings
  • 7-day delivery
  • You execute — I hand off the playbook
Start with an audit
Tier 03
Full Growth Partner
EGP20,000
One-time setup fee · then 6% of sales
  • Everything in Tier 02
  • All channels: Meta + TikTok at full scale
  • Embedded with your team — daily comms
  • Creative direction + UGC sourcing
  • Landing-page + CRO recommendations
  • Unlimited ad spend ceiling
  • Performance-based bonus structure available
Talk about a partnership

Need the store
built too?

Store Tier 01
Starter Store
EGP3,000
One-time build
  • Clean Shopify theme setup
  • Homepage + product page structure
  • Up to 5 products uploaded
  • Basic shipping and payment setup guidance
  • Mobile responsive layout check
Build starter store
Store Tier 02
Conversion Store
EGP7,000
One-time build
  • Everything in Store Tier 01
  • Custom homepage sections built around your offer
  • Up to 15 products uploaded and organized
  • Core apps installed for reviews, tracking, and upsells
  • Pixel, GA4, and basic event setup guidance
  • Launch checklist before ads go live
Build conversion store
Store Tier 03
Premium Store
EGP10,000
One-time build
  • Everything in Store Tier 02
  • Full branded Shopify storefront
  • Up to 30 products uploaded with collections
  • Product, cart, and checkout flow optimization
  • Email capture and abandoned-cart setup guidance
  • Speed, mobile, and tracking QA before handoff
Build premium store
All-in bundle
Store + Creatives + Ads

For brands that want the full launch system handled together: a conversion-ready Shopify store, ad creatives, tracking, and campaign launch.

EGP25,000
Approx. full setup · then 6% of sales for ad management
  • Premium Shopify storefront built around your offer
  • Creative direction + ad creative concepts for launch
  • Meta/TikTok campaign setup and launch
  • Pixel, GA4, and basic event tracking prepared
  • Landing-page and product-page CRO improvements
  • First 30 days of optimization and reporting
Build the full system

Receipts,
not promises.

Meta Ads 58 conversations started
Lead-Gen CampaignMETA ADS
58 convos

58 conversations started at EGP 13 CPL.

Generated 58 messaging conversations started at roughly EGP 13 per conversation, with EGP 802 in spend and 9 purchases tracked from the campaign.

58
Convos started
EGP 13
Cost per convo
9
Purchases
Shopify EGP 32,910 sales
Earlier period · Same storeMETA ADS
+85%

Steady compounding, not a one-off spike.

EGP 32,910 in sales over 61 orders, +85% growth in the prior window. Same brand, same operator — consistent growth over consecutive periods.

Meta Ads 56 conversations
Lead-Gen CampaignMETA ADS
56 convos

Repeatable performance, period after period.

EGP 801 spent · 56 conversations · 7 purchases. CPL held tight at EGP 14.31 — same playbook, same outcome, different month.

Shopify EGP 50,000 sales
E-Commerce Client · ShopifyMETA ADS
EGP 50k sales

From a fresh store to half-a-lakh in revenue.

Built and scaled Meta campaigns from the ground up. Store hit EGP 50,000 in total sales across 88 orders, with revenue up 84% period-over-period.

SHOPIFY STORE BUILDER · MESSAGES
Messaging campaign
51Conversations
EGP 8.60Cost per convo
EGP 438.61Amount spent
Shopify Store BuilderMETA ADS
35 clients

51 conversations turned into 35 clients.

Ran a messaging campaign for a client who builds Shopify stores. With EGP 438.61 in spend, the campaign generated 51 conversations at EGP 8.60 per conversation and helped close 35 clients.

51
Convos
EGP 8.60
Cost per convo
35
Clients
MONARQ · IG POST AWARENESS
Performance overview
138,268Reach
EGP 5.38Cost per result
EGP 744.50Amount spent
Monarq · Software EngineeringMETA ADS
138k reach

Awareness campaign reached 138,268 people.

Ran an awareness campaign for Monarq, a web development and software engineering company building digital systems for companies that want to operate, scale, and compete better.

138,268
Reach
EGP 5.38
Cost/result
EGP 744.50
Spent

Four weeks.
Then we scale.

01

Audit

Account deep-dive, tracking check, competitor teardown, baseline metrics locked in.

02

Plan

Creative angles, funnel structure, testing roadmap, and a clear KPI we're driving toward.

03

Launch

Campaigns built, creatives shipped, tracking validated. Daily monitoring from day one.

04

Scale

Winning creatives doubled down. Losers cut weekly. Spend ladder up only when math says yes.

What the
numbers mean.

E-Commerce · Shopify · Meta Ads

Fresh store scaled to EGP 50k in sales.

Built the campaign structure, tested creative angles, and pushed budget into the ads that were producing real purchases. The store reached EGP 50,000 in total sales across 88 orders with an 84% period-over-period lift.

EGP 50kTotal sales
88Orders
4.87%Conversion rate
Lead Gen · Meta Ads · Messaging

Qualified conversations under EGP 14 CPL.

Turned a low-budget messaging campaign into steady lead flow by tightening the offer, audience, and creative tests. The campaign generated 58 conversations and 9 purchases from EGP 802 in spend.

EGP 13.83Cost per lead
58Conversations
9Purchases
Service Business · Shopify Builds · Meta Ads

Shopify-store builder landed 35 clients from 51 conversations.

Built and managed a messaging campaign for a service provider selling Shopify store builds. The campaign produced 51 conversations at EGP 8.60 per conversation from EGP 438.61 in spend, helping convert 35 clients.

51Conversations
EGP 8.60Cost per conversation
35Clients
Software Engineering · Web Development · Meta Ads

Monarq reached 138,268 people for a technical services brand.

Monarq operates at the intersection of web development and software engineering, building digital solutions and systems that strengthen how companies operate, scale, and compete. The campaign focused on awareness for a brand whose work goes beyond websites into structure, performance, and long-term usability.

138,268Reach
EGP 5.38Cost per result
EGP 744.50Amount spent

Want numbers like this?

Book a discovery call

Common
questions.

I focus on e-commerce brands and service providers — anywhere with a clear conversion event I can measure.
You set your own ad spend — I work with whatever budget makes sense for your business.
Campaigns run through my Business Manager — you keep full visibility into spend, performance, and reporting.
I write the briefs and direct the angles. On Tier 03 I source UGC creators and manage production end-to-end.
Audit kicks off within 48 hours of signing. Managed accounts go live 7–10 days after that.
Yes. I can set up the store structure, theme, pages, products, basic apps, and the core flow needed before you start running ads.
It helps, but it is not required. I can guide you through creating the account, choosing a plan, and preparing access before the build starts.
Yes. Product upload limits depend on the store tier: up to 5 products on Starter, 15 on Conversion, and 30 on Premium.
On the higher store tiers, I help prepare Pixel, GA4, and basic event tracking so the store is ready for Meta and TikTok campaigns.

Let's make
your ads print.

No fake guarantees. Just the best system I can build.

I do not promise 100% guaranteed results, because ads depend on your offer, product, market, pricing, fulfillment, and timing. What I do promise is a serious scaling system for your business: clean tracking, sharp creative testing, stronger funnels, and decisions made from numbers instead of guesses.

Hassan Youssef · Independent media buyer

Email

I reply within 24 hours, Sun–Thu.

Direct

+20 102 674 5745

Egypt

© Hassan Scales 2026
Built independently. No agency.
h.
Taking clients now · Apply before slots close Book call